Merry on Main St. Christmas festival is a go for Dec. 4-5



Ho Ho Ho, it’s happening! Merry on Main Street Christmas Festival will take place Dec. 4 and 5 in Pleasanton.

Last year’s Merry on Main Street festival was described as a Hallmark like event turning downtown Pleasanton and the River Park into a community celebrat ion of the Christmas season. Community, tradition and joy were on display from Victorian-style carolers and visits from Santa and Christmas characters to dozens of free events for kids of all ages, dazzling lights, live music and entertainment and the opportunities to purchase delicious foods, spirits and seasonal shopping from myriad vendors, a spectacular parade and firework extravaganza. Friday night, Dec. 4, the event at the Pleasanton River Park will open with the Christmas Tree Lighting ceremony featuring Christmas carolers and a 28-foot decorated Christmas tree in the Riverpark Wonderland. The Riverpark Wonderland, a huge success last year featuring 52 individually decorated trees by local businesses, will be a center point of Friday’s Merry on Main. Also on the schedule for Friday night will be Merry on Main’s Got Talent Contest, ice slide, food trucks and festivities. A new feature at the park this year will be the Christmas Village with participants portraying the people and animals of this most important time of Christianity. All of these events, besides food and drink purchased, will be free to the public.

On Dec. 5, plans are for the Little Miss Merry on Main St. pageant, live music and entertainment stages, kid zone, vendors, shopping, food and beverage trucks. Two highlights of Saturday night are the spectacular lighted parade immediately followed by a firework extravaganza. The firework extravaganza newly named the Pale Rider Memorial Firework Show-is a firework show not to be missed.

A new Saturday night feature is “Merrier on Main,” an after party and dance immediately following the Pale Rider Memorial Firework Show featuring music by Brad Jenschke. The free concert, Merrier on Main, will be featured on the Main Stage on Main Street in downtown Pleasanton. Food and adult beverage trucks will stay open late with the event ending at 12 midnight.

Overseeing the Merry on Main event will be Philip Glass, Coordinator for the Pleasanton Emergency Management Center, who will monitor COVID-19 conditions and provide recommendations to keep the event safe while following State of Texas, county and city protocols.

For general and vendor information, please go to and follow the Merry on Main Facebook page for continuous updates and information on events and schedules.

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