Local Matters



According to the Bloomberg report: Mark Zuckerberg just became $7.2 billion poorer after a flurry of companies pulled advertising from Facebook Inc.’s network. Shares of the social media company fell 8.3% on Friday, the most in three months, after Unilever, one of the world’s largest advertisers, joined other brands in boycotting ads on the social network. Unilever said it would stop spending money with Facebook’s properties this year.

The share-price drop eliminated $56 billion from Facebook’s market value and pushed Zuckerberg’s net worth down to $82.3 billion, according to the Bloomberg Billionaires Index.

Companies from Verizon Communications Inc. to Hershey Co. have also stopped social media ads after critics said that Facebook has failed to sufficiently police hate speech and disinformation on the platform. Coca- Cola Co. said it would pause all paid advertising on all social media platforms for at least 30 days.

Folks, what you put on Facebook, what you say on Facebook is going to impact your business or your public image. It has consequences.

The Pleasanton Express is a journalistic endeavor. The Pleasanton Express has been family owned and operated since 1909 and owned and operated by my family since 1974. We are apolitical and do not take a stance on political parties nor do we endorse political candidates.

What we do stand for is a place for news and opinions from every citizen without a bias slant. The Pleasanton Express does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations.

We welcome all voices in our newspaper. Call us if you have a news story. Send us your opinion piece for consideration on our Opinion pages.

What we do not do is report from news that breaks out on personal Facebook pages. We abide by what is called our journalistic Bible -the Associated Press Stylebook. The rules found within these pages are what we are taught in college and subscribe to daily to protect the Pleasanton Express from slander and libel. What a citizen posts on their personal Facebook page is not a credible news source. Screenshots hold even less credibility and use of them as a journalistic source opens up litigious situations. Call us at 830-569-6130 or email us at news@pleasantonexpress.com. We are here. If you want your voice to be heard, please write a letter to the editor, write an opinion piece or call us for a news story. Our journalism team is comprised of Rebecca Pesqueda, News Editor; Lisa Luna, Living Editor; Sam Fowler, Sports Editor; Loni Just, Ag Editor; Gabriel Romero, Staff Reporter; Emily Mann, Staff Reporter; and me, Noel Wilkerson Holmes, Publisher and Managing Editor. Our emails are easily found on our website www.pleasantonexpress.com. We promise, we will respond to and listen to you if you call or email. We want to hear your voice and we want your voice to be heard.

NOEL WILKERSON HOLMES is the Publisher and Managing Editor of the Pleasanton Express. You may reach her at nwilkersonholmes@pleasantonexpress.com

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