Gypsy Moon Market, authentically Pleasanton



The official Birthplace of the Cowboy hat designs representing the City of Pleasanton. The first shipment of hats is expected hit stores today, July 28 at The Gypsy Moon Market. TONIA RODRIGUEZ | COURTESY PHOTO

The official Birthplace of the Cowboy hat designs representing the City of Pleasanton. The first shipment of hats is expected hit stores today, July 28 at The Gypsy Moon Market. TONIA RODRIGUEZ | COURTESY PHOTO

They Gypsy Moon Market has brought the City of Pleasanton hippy, small town, local love and energy since their opening on December 16, 2017. This business has molded itself to be a spiritually and energy-guided business looking to have a little something for everyone.

Owner, Tonia Rodriguez, stated, “I am a spiritual person, and everything that I have reeled in for the sake of building the business has been divinely guided.” She further highlighted that whatever the market carries in merchandise is what she feels will be a good fit for the community.

“I wanted to resurrect the idea of ‘The Birthplace of the Cowboy.’ I wanted to resurrect merchandise with the old town saying of ‘P-Town.’ I wanted something hip. I wanted something modern,” explained Rodriguez.

With this in mind, she came across a small business in New Braunfels that had products highlighting their local vibes and town history. This business inspired her vision even further and developed “P-Town” caps.

 

Rodriguez stated, “I wanted to start bringing up the town morale, bringing up the town spirit more geared towards having Pleasanton pride, more than just Eagle spirit or school spirit. I wanted the town spirit. That was my mission.”

Once the P-Town caps hit the market, they saw much success in Pleasanton. In fact, customers from Jourdanton and Poteet asked Rodriguez to carry caps to represent their town spirit.

The stars really began to align for the “Birthplace of the Cowboy” caps at a town meeting hosted by the city. Sarah Segura at The UPS Store sat with Rodriguez and introduced an idea that aligned perfectly to Rodriguez’s vision.

Rodriguez explained that The UPS Store was asked to design the challenge coin for the city, and Segura believed it would be a great design for Gypsy Moon to take and make into caps, depicting Pleasanton pride and spirit.

This coin highlighted the roots of the town including the town motto “Birthplace of the Cowboy” and the saying “Live oaks and friendly folks” with images of the oak trees, the cowboy statue and U.S. and Texas flags.

The City of Pleasanton challenge coin was the inspiration behind the Birthplace of the Cowboy hat.

The City of Pleasanton challenge coin was the inspiration behind the Birthplace of the Cowboy hat.

Rodriguez jumped on this idea and contacted Johnny Huizar, Pleasanton City Manager at city hall to get permission to produce a cap design mirroring the city’s challenge coin, though this was not a fast turnaround.

Rodriguez highlighted, “It was not just overnight that we got the okay. It was a process. There was a town meeting and vote to allow Gypsy Moon to take the challenge coin and get permission for a year to produce merchandise.”

Once Gypsy Moon got the approval to use the challenge coin, Rodriguez and her New Braunfels contact developed a design that represented Pleasanton in the most authentic way.

Rodriguez asked Police Chief Ronald Sanchez and Mayor Travis Hall to select the two colors for the caps to be produced in for the first shipment. The first shipment is expected to arrive at The Gypsy Moon Market on Wednesday, July 29, in both navy blue and tan. These hats will cost $28.00 each. You can stay in touch with the Gypsy Moon Market Facebook page at www.facebook.com/gypsymoonmarket for updates on the caps arrival.

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