Branding for Pleasanton discussed

“We know who we are, but does anybody else know who we are?” asked Pleasanton City Manager Bruce Pearson at a workshop to discuss branding for the City of Pleasanton. Mayor Clint Powell brought up the idea of branding for the city several months ago. David Vinyard and Ann Darnell, of Kerrville based marketing/ advertising agency Briscoe Hall, presented a proposal at the workshop which will be considered by the council after review by the mayor, city manager and city attorney.

Pearson is hoping to reenergize our downtown area and to capture the opportunity that the Eagle Ford Shale play has presented. Branding may help introduce our area to others… “to bring folks to our city to enjoy the amenities that we have, to promote long-term sustained economic growth, which will result in longterm sustained residential growth,” he said.

Briscoe Hall desires to establish the character of the city in a consistent manner. The agency has been around for over 20 years representing Fortune 500 companies as well as various cities and chambers of commerce. “A good brand for the City of Pleasanton exists in the minds of the people you would like to attract here. A good brand doesn’t even belong to you, it belongs to your customer,” said Vinyard.

The agency will look at retaining the heritage and the beauty of the area while prioritizing target con- -stituency and discovering the best methods to communicate with residential, commercial and industrial developers as well as transient visitors and travelers.

Powell does not want the historical identity of Pleasanton’s “Birthplace of the Cowboy” to be overshadowed by what is happening with the oil boom in the area.

“My fear is…we’ve had an identity for forever as the Birthplace of the Cowboy. That’s been our identity that we all revolve around,” said Powell. Powell also added that Pleasanton is known in the metro areas such as Dallas and Houston as the biggest city located in the Eagle Ford Shale Play. He continued that the city needs to be proactive to hold on to their identity rather than something that is dictated by the recent events. “I don’t want to get rid of that, that’s why I moved back here, why I raise my family here because of that type of heritage. I don’t want to see us deviate from it,” said Powell.

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